•AN UNEXPECTED JOURNEY
•THE DESOLATION OF SMAUG
•THE BATTLE OF THE FIVE ARMIES
Online Rich Media and Social Media Campaigns
Online and Social Media campaigns for both Home Entertainment releases of The Hobbit: An Unexpected Journey, The Desolation of Smaug, and The Battle of The Five Armies.
Social campaigns included home entertainment announces, paid media and organic content for digital and physical releases. Social content was distributed throughout Facebook, Twitter, YouTube, and Instagram pages for all WB and Middle-earth Enterprises brands.
Social pieces created for campaign utilizing keyart, print packaging, motion graphics, sound design, film score, unit photography and feature footage.
Online campaigns developed for desktop, tablet and mobile platforms including custom built content for site specific media buys. Campaigns included web page takeovers, static and interactive desktop skins, video walls, forced expandable banners, user-initated and interactive expandable banners, interstitial units, mastheads, custom and exclusive video content.
Online creative utilized keyart, motion graphics and feature footage. Content built and programmed with Flash Animation
Client: Warner Bros. Entertainment
Agency: The M Factor
Title: Senior Designer