CINDERELLA

Digital Out of Home Takeover

A magical campaign for the theatrical release of Cinderella spanning across 11 of the largest digital out of home placements in Times Square, New York City. Rotating creative for 48 hours during national and international broadcast coverage reaching over 3 Billion people.

Campaign sites include:

NYC - Disney Store, Penn Station, American Eagle Building, Express Screens, NASDAQ, Thomas Rueters Building, ABC Supersign, 42 Street and Branded Cities 1 TSQ.

Client: The Walt Disney Studios

Agency: The M Factor

Title: Senior Designer

NEW YEAR'S EVE TAKEOVER SIZZLE