SOLO: A STAR WARS STORY

Digital Out of Home Campaign

Disney AV marketing needed a team of renegades to go Solo and produce a truly unique campaign. Cue a team of rebels that went against the traditional status quo, creating original OOH boards across the galaxy.

Campaign sites include:

NYC - Disney Store, Marriott Hotel, Penn Station, Port Authority, Digital Bus Shelters, Link Intersections.
LOS ANGELES - The Grove, LA Live PLaza, LA Live Hotel, Regal Theater, LAX Airport Terminals, Digtal Malls, Dolby Theater Audio Visual Pathway.
LAS VEGAS - Harmon Corner

Client: The Walt Disney Studios
Affiliate: Lucasfilm

Agency: The M Factor

Title: AV Producer / Art Director

SEE MORE OUTDOOR BELOW

CASE STUDY - SIZZLE

SPECIAL SHOOT TOOLKIT PROCESS

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Character toolkit was created from special shoot footage on green screen. Talent was roto-scoped from green screen, composited, color corrected, and given final pass glamour touch ups. Toolkit was distributed to all creative departments and vendors for use on multiple marketing platforms.

OUTDOOR SITES

Solo A Star Wars Story - Harmon
Solo A Star Wars Story - LA Live Plaza
Solo A Star Wars Story - LA Live Hotel
Solo A Star Wars Story - Penn Station
Solo A Star Wars Story - Marriott
Solo A Star Wars Story - Marriott 1hr Roadblock
Solo A Star Wars Story - The Grove Digital
Solo A Star Wars Story - Port Authority
Solo A Star Wars Story - WOW Media