SOLO: A STAR WARS STORY
Digital Out of Home Campaign
Disney AV marketing needed a team of renegades to go Solo and produce a truly unique campaign. Cue a team of rebels that went against the traditional status quo, creating original OOH boards across the galaxy.
Campaign sites include:
NYC - Disney Store, Marriott Hotel, Penn Station, Port Authority, Digital Bus Shelters, Link Intersections.
LOS ANGELES - The Grove, LA Live PLaza, LA Live Hotel, Regal Theater, LAX Airport Terminals, Digtal Malls, Dolby Theater Audio Visual Pathway.
LAS VEGAS - Harmon Corner
Client: The Walt Disney Studios
Affiliate: Lucasfilm
Agency: The M Factor
Title: AV Producer / Art Director
SEE MORE OUTDOOR BELOW
CASE STUDY - SIZZLE
SPECIAL SHOOT TOOLKIT PROCESS
Character toolkit was created from special shoot footage on green screen. Talent was roto-scoped from green screen, composited, color corrected, and given final pass glamour touch ups. Toolkit was distributed to all creative departments and vendors for use on multiple marketing platforms.
OUTDOOR SITES
