DUMBO

Social Media Campaign

For the Home Entertainment release of Disney’s Live Action Dumbo, we built a Facebook instant Experience (formerly known as a canvas unit) that took fans to new heights. We flexed every muscle the Facebook Instant Experience platform has to offer via interactive carousels comparing the original 1941 animated version with Tim Burton’s live-action concept art, Tilt-to-pan behind the scenes, integrated video, and adorable animations that immersed viewers and enticed them to discover all the Home Ent. release had to offer.

Client: The Walt Disney Studios

Agency: The M Factor

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FACEBOOK INSTANT EXPERIENCE
CLIO ENTERTAINMENT AWARD:
 SOCIAL MEDIA - BRONZE