READY PLAYER ONE
Social Media Campaign
Social Media campaign for Home Entertainment release of Ready Player One. Campaign included exclusive announces, paid media and organic content for digital, Blu-ray and 4K releases. Social content was distributed throughout Facebook, Twitter, YouTube, Instagram, Tumblr and Snapchat pages for all WB, Amblin, RPO. Content was addtionally distributed on film microsites for campaign contests. Over 80 custom build pieces were created for campaign utilizing keyart, print packaging, motion graphics, sound design, film score, feature footage and exclusive behind the scenes footage.
Client: Warner Bros. Entertainment
Agency: The M Factor
Title: Producer/Associate Art Director