SOLO: A STAR WARS STORY
Digital Out of Home Campaign
Disney AV marketing needed a team of renegades to go Solo and produce a truly unique campaign. Cue a team of rebels that went against the traditional status quo, creating original OOH boards across the galaxy.
Campaign sites include:
NYC - Disney Store, Marriott Hotel, Penn Station, Port Authority, Digital Bus Shelters, Link Intersections.
LOS ANGELES - The Grove, LA Live PLaza, LA Live Hotel, Regal Theater, LAX Airport Terminals, Digtal Malls, Dolby Theater Audio Visual Pathway.
LAS VEGAS - Harmon Corner
Client: Walt Disney Studios
Agency: The M Factor
Title: AV Producer / Art Director
SEE MORE OUTDOOR BELOW
CASE STUDY - SIZZLE
SPECIAL SHOOT TOOLKIT PROCESS
Character toolkit was created from special shoot footage on green screen. Talent was roto-scoped from green screen, composited, color corrected, and given final pass glamour touch ups. Toolkit was distributed to all creative departments and vendors for use on multiple marketing platforms.